A design brand for personal growth

Build your habits gently, step by step

A handcrafted companion that guides you through 21 days of a new habit, quietly, gently, without an app.

How it works

One habit. One ribbon. One ritual.

1

Choose your habit

Pick from 40+ topics, health, emotional well-being, creativity, productivity, and relationships.

2

Slide in your ribbon

Each ribbon brings one daily insight, distilled from the best books, tailored for you as a feeler, a doer or a thinker.

3

Turn the pendulum

Miss a day? Simply continue. On day 21, place the flower token in your pocket. Your ritual is becoming a habit.

Habit tracker

A ritual, not a performance

No notifications. No streaks. No data. Just you, a beautiful handcrafted object, and a quiet daily moment.

  • Turn the pendulum to mark each day done
  • Miss a day? Simply continue
  • Flower token on day 21
  • Handcrafted Baltic birch and satin ribbon

Habit coach

Learn from the best thinkers

21-day roadmaps distilled from leading books. Each day one insight, easy to follow, easy to apply.

  • Feeler, doer, or thinker, you choose
  • Evidence-based, not pop-psychology
  • 40+ topics across all areas of life
  • No time for personal development books? I distilled them for you.

The ribbon library

What will you grow?

Healthy Body
Healthy Eatingcoming soon
Fitness & Movementcoming soon
Sleepcoming soon
Relaxationcoming soon
Emotional Habits
Mindfulnesscoming soon
Joy & Playcoming soon
Self-Lovecoming soon
Forgivenesscoming soon
Finding Meaning
Spiritual Pathcoming soon
Lifelong Learningcoming soon
Productive Life
Morning Ritualscoming soon
Focuscoming soon
Declutter & Simplifycoming soon
Relationships
Kindnesscoming soon
Parentingcoming soon
Nurturing Lovecoming soon
Connection & Friendshipscoming soon

40+ ribbons planned · new ones regularly added

Why not an app?

Made to be rolled, not scrolled

Turning the pendulum is an anchor for your habit.

This physical companion lives in your space. You touch it every morning. It catches your eye, reminds you gently, without pinging you. No data, no subscription.

Lullberry habit tracker detail

The habit tracker and ribbons are still in the making. Be the first to know when they launch.